Over all three games we had clients staying in different parts of Central London, with good underground links to Wembley and popular attractions, as well as a variety of local bars and restaurants. There was also the option of staying at Wembley for those who wanted to be nearer the stadium.
On the Saturday before the first two games, the NFL hosted events at Trafalgar Square (Game 1) and Regents Street (Game 2). With a variety of interactive games and activities, performances from the home cheerleaders and on-stage appearances by the teams coaches and top players the excitement for the games were building.
Each Saturday evening we hosted an exclusive 'Touchdown London' party at three different venues around London for like-minded NFL Fans to meet up and discuss their predictions for the forthcoming game. For the first game we had appearances from ex-Dolphins player Bob Griese and also Curtis Martin former player for the New York Jets. We were also joined by TD, the Miami Dolphins Mascot! Game two saw Bills ex-players Thurman Thomas and Jim Kelly take part in a Q&A session followed by an appearance from the Jaguars ‘The Roar’ Cheerleaders. On the final weekend we were joined by former Chiefs players Will Shields and Christian Okoye as well as the Kansas City Chiefs Cheerleaders.
On game day the Fan Plaza at Wembley Stadium was open to both ticket holders and non-ticket holders, and was a great way to soak up the atmosphere in the build up to kick-off. It was great to see so many different jerseys lining the streets of London supporting a sport that is growing in strength in the UK.
A sold out Wembley Stadium welcomed the Miami Dolphins and New York Jets with the American and British national anthems were followed by “London Calling” by the Clash in a lively start to the series, with T-shirt cannons, pyrotechnics, cheerleaders and mascots adding to the fantastic atmosphere. The Jets started well with a 20-7 lead by the end of the first half. Eric Decker and Zac Stacy then added to Chris Ivory's opening touchdown and two Nick Folk field goals after Miami's Jake Stoneburner had narrowed the gap. Miami rallied late on with Kenny Stils’s score in the fourth-quarter and Darrelle Revis and Marcus Williams made two brilliant interceptions in the endzone, but the Jets were victorious with a final score of 27-14.
The Ohio State Marching band warmed up the crowd with their pre-game show, followed by Jaguars mascot ‘Jaxson de Ville’ zip-lining from the top of Wembley on to the field.
The home team were seen as the underdogs, however the Jaguars seemed to be on a mission to win their first Wembley game in three attempts, and at half-time were 27-13 up. The atmosphere in Wembley was electric, but the game was far from over, Bills came back to lead with only 2 minutes left to play. It was looking like Jaguars dreams of their first Wembley win had been crushed at the final hurdle, until Allen Hurns’ diving touchdown secured them the 34-31 win they rightly deserved.
For the final game of the series Madness took to the stage as the pre-game entertainment, getting everyone dancing and singing in the stands. Although it was set to be a close contested game the Detroit Lions didn’t seem to arrive that afternoon and the Chiefs took full advantage with a half time score of 24-3. The game was helped along by the Chiefs mascot K.C Wolf and his comedy factor and dance moves. Sadly the game ended on a very one-sided 45-10 in Chiefs favour.